1. Knowing the Difference Between Template-Based and Custom Website Design affect the Cost of Making a Website for a Business in India

1.1 Unique Website Layout

Custom website design is starting from scratch and building a website that is especially suited to a company's particular requirements. This method gives you total control over the design, functionality, and user experience of the website.
Benefits :

• Custom designs more faithfully capture the essence of the brand, making them distinctive.
• Tailored Functionality: Features can be created especially to satisfy demands from the business.
• Scalability: As a firm expands, custom websites may be scaled and modified more readily.

Drawbacks :

• Increased Costs: Because custom designs involve more time and skill, they are typically more expensive.
• Longer Development Time: Building a site from scratch can take substantially longer than using templates.

1.2 Design Based on Templates

Pre-designed layouts that can be somewhat altered are used in template-based design. These themes are frequently offered by a number of platforms, including Wix, Shopify, and WordPress.

Benefits :

• Cost-Effective: Templates are perfect for startups and small enterprises because they are typically less expensive than custom designs.
• Faster Deployment: Setup and startup times can be shortened by using a template.
• User-friendly: A lot of templates have integrated capabilities that make designing easier for non-technical people.

Drawbacks:

• Limited Customization: Some templates might not perfectly fit the requirements or brand identification of a company.
• Generic Appearance: If businesses adopt popular themes, they may wind up having websites that seem similar to each other.

2. The Cost Effects of Every Method

2.1 Initial Development Costs

Custom Website Design

Depending on complexity and requirements, the starting expenses for designing a custom website can differ significantly:

• For basic custom websites with conventional features, the price range is between ₹50,000 and ₹1,50,000 ($600 - $1,800).
• ₹1,50,000 to ₹5,00,000 ($1,800 - $6,000) for more intricate websites with special integrations and features. Advanced Custom Websites.

Design Based on Templates

Template-based designs tend to have lower initial costs:

• Basic Templates: Depending on the quality and functionality offered, using pre-built templates might cost anywhere from ₹10,000 to ₹30,000 ($120 - $360).
• High-quality premium templates can cost anywhere between ₹5,000 and ₹15,000 ($60 to $180), which is still a significant discount versus custom solutions.

2.2 Costs of Continued Maintenance

Custom Website Design

Custom websites frequently need more involved and expensive continuing maintenance:
Maintenance Costs: Aim to spend between ₹10,000 and ₹30,000 ($120 to $360) a year on security improvements.

Design Based on Templates

Websites using templates may require less maintenance:
Maintenance costs: Since the template supplier handles a lot of modifications, they typically vary from ₹5,000 to ₹15,000 ($60 - $180) every year.

3. Long-Term Value Taking Into Account

3.1 Adjustment and Expandability

• As organizations expand, custom websites provide more scalability and flexibility: Businesses are not limited by template constraints and may effortlessly add new features or alter current ones.
• If large modifications are required, template-based designs can need to be significantly reworked: Businesses may eventually need to transition to new platforms or templates as they develop.

3.2 Search Engine Optimization

Better SEO optimization is frequently made possible by custom designs since developers can use specialized SEO techniques that support corporate objectives.

Designs based on templates might not provide the same degree of optimization: Even if a lot of templates are optimized for search engines, they could not have all the features that improve visibility in search results.

3.3 User-Friendliness (UX)

User experience might be the main consideration while designing custom websites:
Customized user flows and navigation routes increase interaction and conversions. It's possible that template designs don't offer the same degree of UX optimization:
The needs of target audiences might not be specifically met by generic layouts.

4. Selecting Custom Designs over Template-Based Designs

Think about the following aspects when choosing between template-based and custom website design in India:

4.1 Financial Restraints

• If money is your top priority: Template-based designs can save you a lot of money up front and over time.
• For companies ready to make larger upfront investments: Long-term advantages of custom designs include flexibility and distinctive branding.

4.2 Business Objectives

• Assess your company's goals: In case you need certain features or expect to expand quickly, investing in a custom website might be worthwhile.
• For startups or smaller companies with more modest requirements, a template could be more than adequate and still give them a professional web presence.

4.3 Launch Schedule

Think about how soon you require your website: When it comes to deployment, template-based designs are quicker than custom builds, which need extensive development time.

How to Make a Website for a Small Business on Google ?

Getting Google Sites Started You don't need to know how to code to create a professional-looking website with Google Sites, a user-friendly and free website builder. This is how to begin:

1.1 Go to Google Sites and log in

• After visiting sites.google.com, select "Start a new site."
• Open a new Google account or log in with an existing one.

1.2 Choose a Template

• There are numerous themes available on Google Sites, each one intended for a particular kind of website (company, portfolio, blog, etc.).
• Choose a template based on what your small business need.

1.3 Customize Your Site

Text, photos, videos, and links may all be added and arranged using the drag-and-drop interface.

1.4 Include Crucial Pages

• Put pages like "Home," "About Us," "Products/Services," "Contact Us," and (if relevant) "Blog" on your website.
• Make sure every page has text that is easy to read and emphasizes the special value that your company offers.

1.5 Make SEO-friendly adjustments

• Make use of pertinent keywords in the headings, text, and page titles.
• If you want to increase accessibility and SEO, include alt text to your photographs.

1.6 Publish and Share

• Click "Publish" to put your website live after you're happy with it.
• Give your clients, associates, and social media followers access to your website URL.

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